The WPToronto East and WPToronto TO-DOers groups came together last weekend for a couple of lightning talks and a hands-on workshop about SEO.

Andy McIlwain presented a lightning talk on the current state of SEO; Robin Macrae presented on adding structured data to improve your site’s appearance in search results; and David Michaels presented on the importance of external backlinks for¬†improving search rankings.

Thanks to co-organizer Conrad Hall for coordinating the venue.

If you’re interested in attending a future event, join our group on Meetup.com

Image credit: From David Michaels’ presentation on backlinks for SEO