Notes on meetup.com – Livestream archived on Facebook (you must login and be a member of WPToronto on Facebook to view).

Topic: Search Engine Optimization (SEO) background and fundamentals

By: Erez Elias
SEO has figured prominently into many businesses decisions as they go online. Companies spend a large amount of budget to have their website ranked high up in search results, and yet no one can or should guarantee a #1 ranking. Why do we need SEO and why it is important?

  • SEO overview
  • Methods of SEO, organic vs. paid
  • The technical aspect
  • WordPress and SEO
  • The future of SEO