Alex is a pioneer in using the cloud to meet the needs of small and medium sized business (SMBs). He has a BSc in computer science from the University of Michigan and has worked as a product manager at two Internet startups. He has co-authored a book on Oracle SQL and maintains a Project Management Professional (PMP) certification. He acquired knowledge of management of small businesses and entrepreneurship while working with the Ontario ministry of economic development. Alex is a co-organizer of the WordPress community in Toronto, and the president of the University of Michigan Alumni Club of Toronto.