Notes on meetup.com – Livestream archived on Facebook (you must login and be a member of WPToronto on Facebook to view).
Topic: Search Engine Optimization (SEO) background and fundamentals
By: Erez Elias
SEO has figured prominently into many businesses decisions as they go online. Companies spend a large amount of budget to have their website ranked high up in search results, and yet no one can or should guarantee a #1 ranking. Why do we need SEO and why it is important?
- SEO overview
- Methods of SEO, organic vs. paid
- The technical aspect
- WordPress and SEO
- The future of SEO